Merchant fixes, no fluff.
Plain-English answers to the questions established merchants actually ask: why you're invisible on Google, why traffic isn't turning into orders, what to fix first. No jargon, no 47-point lists.
How to get cited by ChatGPT
ChatGPT runs its own web searches before it answers. Here's how to see the exact queries it uses, then shape your pages so it cites you, not a rival.
Read the guide→Sold-out pages quietly bleeding the rankings and links you spent months earning.
Keyword cannibalisation: when your own pages compete for the same search
When two of your pages chase the same keyword, they split the rankings and both lose. Here's a one-search way to spot it, and the internal-link fix.
Read the guide→03Are out-of-stock products hurting your Shopify SEO?
Does deleting products hurt SEO? Usually yes. What to do with sold-out and discontinued pages so you keep the rankings instead of bleeding them.
Read the guide→04Why your Shopify blog gets no search traffic
You blog every week and get nothing from Google. Here's what's actually wrong and how to make the blog pull visitors and sales.
Read the guide→05Why your review stars don't show up in Google
Hundreds of reviews and Google shows none of them. Here's why the stars are invisible in search and how to get them back.
Read the guide→06How to get Shopify product pages into Google AI Overviews
The AI answer box names products and stores before anyone scrolls. Here's how to get your Shopify product pages cited in Google's AI Overviews, not skipped.
Read the guide→07How discount codes train Shopify shoppers to abandon their carts
If you email a code to everyone who abandons, you've taught people to abandon on purpose. Here's the trap and how to get out of it.
Read the guide→08Shopify 'Crawled - currently not indexed': what it means and how to fix it
Google found your Shopify page, looked at it, and chose not to index it. Here's why that happens and how to earn the spot back.
Read the guide→09Why ChatGPT recommends your competitor instead of you
AI assistants name rival stores and skip yours. Here's how AI decides who to mention, and how to get into the conversation.
Read the guide→10Shopify: lots of add to carts, no checkouts
Carts fill up and then nothing. Here's where Shopify shoppers bail between cart and checkout, and how to plug each leak.
Read the guide→11Your Shopify store converts on desktop but not mobile
Most of your traffic is on phones and most of your sales aren't. Here's what breaks on mobile and how to check it in ten minutes.
Read the guide→12Why isn't my Shopify store showing up on Google?
The honest, no-fluff reasons a Shopify store stays invisible in search, how to check each one in five minutes, and what to fix first.
Read the guide→13Getting traffic but no sales on Shopify? Here's where it leaks.
Traffic without sales is almost always a handful of fixable leaks: trust, friction, price clarity and mobile. How to find yours, in order.
Read the guide→14Why your Shopify collection pages don't rank, and how to fix them
Collection pages are where Shopify SEO money is won, and where most stores leave it on the table. The real reasons yours don't rank.
Read the guide→15The Shopify SEO checklist that actually moves revenue
Skip the 47-point fluff lists. These are the Shopify SEO fixes that genuinely shift sales, in priority order, plus what to ignore.
Read the guide→16Why your Shopify store doesn't show up in AI search
ChatGPT, Perplexity and Google's AI Overviews recommend products now. Here's why even good-looking Shopify stores get left out, and how to get cited.
Read the guide→17Why your Shopify store doesn't show up in local search
If you've got a real shop or serve a real area, Shopify quietly leaves your local SEO switched off. Why you're missing from the map pack, and how to fix it.
Read the guide→18Why your Shopify product pages don't rank, and how to fix them
Product pages are the hardest place to win Shopify SEO, and most stores make it harder than it needs to be. The real reasons yours are invisible.
Read the guide→19Why did my Shopify traffic suddenly drop?
A sudden traffic drop is scary but rarely a mystery. The usual causes, how to tell which one hit you, and what to check before you panic.
Read the guide→20Shopify duplicate content: the hidden SEO killer
Shopify quietly generates duplicate versions of your pages that compete with each other and dilute your rankings. Where it comes from, and how to stop it.
Read the guide→21How to write Shopify meta titles and descriptions that get clicks
Ranking is only half the job; the title and description decide whether anyone clicks you over the shop below. How to write ones that win the click.
Read the guide→22Why your Shopify store is slow, and what actually speeds it up
A slow Shopify store loses sales and rankings together. The real causes, what genuinely moves the needle, and the score-chasing you can ignore.
Read the guide→23Generative engine optimization: the merchant's guide
AI answers now decide who gets recommended before anyone clicks. Here's what generative engine optimization is, how it differs from SEO, and what to do.
Read the guide→24Technical SEO checklist
A technical SEO checklist for real stores: crawlability, indexation, canonicals, Core Web Vitals, sitemaps, schema and redirects, with the fix for each.
Read the guide→25ChatGPT shopping research: how to be the store it names
When a buyer researches a purchase in ChatGPT, it searches the web and names products. Here's how to make yours the one it recommends.
Read the guide→26Shopify statistics for 2026
The Shopify numbers that matter in 2026: active stores, GMV, revenue and market share, with where each figure comes from.
Read the guide→